TikTok Ecommerce Video Ideas for Every Funnel Stage (Including Post-Purchase)
Effective TikTok ecommerce video ideas map to four funnel stages: awareness (problem-first content), consideration (demo + comparison), conversion (shoppable demo + offer), and retention (post-purchase + win-back). Budget 40% of videos to conversion, 25% awareness, 20% consideration, 15% retention. 82% of consumers have purchased after watching a product video (webtonic), 73% prefer learning about products via short video (sci-tech-today), and pages with video convert 4.8% vs 2.9% (webtonic). Below: 20 stage-mapped formats with scripts.