How to Come Up With Product Video Ideas: 7 Repeatable Methods (Not Brainstorming)
Here's how to come up with product video ideas without waiting for inspiration: run 7 repeatable mining methods — review mining, comment mining, trend teardown, customer interview mining, competitor ad teardown, transformation mapping, and AI-assisted ideation — on a fixed weekly schedule. Each method takes 20–45 minutes and yields 5–15 raw ideas; our own pipeline converts roughly 1 in 5 mined ideas into a shot-ready script. The demand is real: 73% of consumers prefer learning about products through short video (sci-tech-today) and 82% of consumers have purchased after watching a product video (webtonic). Below: the full system, 20 worked idea examples, 8 fill-in-the-blank templates, and the validation checklist we shoot against.
