TikTok Videos to Promote a Product: A 15-Video Launch Sequence With a Day-by-Day Timeline
To promote one product on TikTok, run a 15-video sequence across 30 days: 3 teaser videos (day −7 to −1), 4 launch-day videos (day 0), 4 social-proof videos (days 2–10), and 4 retargeting/evergreen videos (days 11–30). Post 1–2 videos daily in launch week, pin the product card from day 0, and keep every video answering one objection. 82% of consumers purchased after watching a product video (webtonic), and short-form demos raise add-to-cart 41% (Tagshop). Full sequence below.